ALICIA KEY’s surprise birthday party

Client: Swizz Beats

Agency: That’s Great

Role: Lead Producer, Artist Relations & Guest Hospitality

Advance all artist hospitality and technical rider requirements for a one-night surprise performance producing a “Live Mixtape” featuring Alicia’s favorite songs from the ’90s and 2000s, including overall hospitality and transportation coordination.

Lead on-site execution of all private guest and artist transportation and hospitality in compliance with private security protocols.

Oversee full weekend logistics related to artist movements, artist-only private dinner, soundcheck, and the live performance.