crash my playa, dead in the sand, phish: riviera maya, hootiefest, one big holiday

Client: CID Presents / Live Nation

Role: Site Project Director

Served as Site Project Director for a seven-week run of five artist-branded music festivals, each produced as a three-day event in Riviera Maya, Mexico with the headlining artist performing nightly and curating the remaining lineup:

• Luke Bryan’s “Crash My Playa”

• Dead & Company’s “Dead In The Sand”

• Phish: Riviera Maya

• Hootie & The Blowfish’s “HootieFest”

• My Morning Jacket’s “One Big Holiday”

Managed venue budgets across multiple festivals, overseeing costs related to venue fees, heavy equipment, staffing, vendor services, and additional operational needs.

Led and managed a crew of 10 team members responsible for building the entire festival site and executing all load-in and load-out logistics from start to finish.